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Scale Your Online Course with Facebook Ads

Scale Your Online Course with Facebook Ads

by Elevate Her Marketing | Understanding Your Customer

Home » Understanding Your Customer Scale Your Online Course with Facebook Ads You’re using Facebook ads, but you want to know how to scale your online course, right? Here are some of the best strategies to do it: Create an upsell for your product You need to...

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As an ambitious course creator, I already know two As an ambitious course creator, I already know two things about you: 👀⬇️⁠ ⁠ 1. You’re a creative who loves to stay in flow and act on your impulses when it comes to your marketing.⁠ 2. You’re eager to do what it takes (AKA paid ads) in order to reach more people and make more sales than ever before.⁠ ⁠ (And hi, we’re here to help you do both of these 👋)⁠ ⁠ BUT here’s what you need to know:⁠ ⁠ ❌Your ads won’t succeed if you don’t pay attention to the data. ⁠ ❌Your funnel won’t convert if you don’t know how to spot which piece to optimize.⁠ ❌Your strategy will let you down if you don’t listen to what the numbers are telling you.⁠ ⁠ And on the other hand:⁠ ⁠ ✅Your ads results can surpass your expectations if you let the data guide your actions.⁠ ✅Your funnel will convert if you always know what to optimize & when.⁠ ✅Your strategy will work for you if you listen to the numbers & act accordingly.⁠ ⁠ This really is the piece that matters most.⁠ ⁠ And if you aren’t tracking your numbers, reporting on a consistent basis, and analyzing what the data means simply because you don’t know how…⁠ ⁠ A Strategy Party is for you 🎉⁠ ⁠ Not only will you receive personalized guidance on your course funnel and a fully formed ad campaign strategy designed just for you, but by signing up for the waitlist now, you’ll also get our signature Online Course Metrics Map for FREE – so that you know *exactly* how to continuously work with your ads to get your business the results you want.⁠ ⁠ RSVP now using the link in bio.⁠
You have something unique to share with the world You have something unique to share with the world that will improve people’s lives… And we have the strategies to *ensure* it reaches the eyes of the people who need it most, no matter where in the world they are 🌎👀 Despite what we’re told: FB & IG ads are more than just funnel optimizations, back-end tech set-up, and A/B testing creative & headlines. AND they’re also more than just CTRs, CPCs, and conversions. They’re a tool for multiplying the impact we can have far beyond what existed in the realm of possibilities just 20 years ago. Now, your impact can be bigger than any physical or logical barriers. There are people out there who need what you have… And now, they can have it. It’s about more than *just* ads, and it always has been. ❤️ ---- #socialmediastrategy #instagramads #paidads #courselaunch #digitalcoursecreator #onlinecoursetips #shemeansbusiness #femaleceo #facebookadvertising #girlpreneur #digitalmarketingtips #smallbusinessmarketingtips #facebookads #womanceo #femaleentrepreneurs #paidmediaspecialist #socialmediatipsandtricks #digitalmarketingexpert #facebookadscourse #socialmediamarketing101 #socialmedia101 #buildingabrand #socialmediagrowth
Course creators, listen up 🙋🏻‍♀️📣 Course creators, listen up 🙋🏻‍♀️📣 There’s a LOT of general, well-intended marketing advice out there, but this isn’t that. After working within the online course industry for the past 7 years, we *know* what course creators aren’t doing (that they should be) when it comes to their marketing. 🤓 Now, let’s dive into each one of these ⤵️ 1. MONTHLY TRACKING, REPORTING, & ANALYZING If you want to scale, you have to know your numbers AND what those numbers mean. It’s not enough to stay in your creative flow (even though you have great ideas) – because it’s essential to understand what’s *not* working in order to optimize what is. 2. STRATEGICALLY TESTING This means, test only one thing at a time (when it comes to your ads, funnel, organic content, offer suite, etc). Otherwise, you won’t know what specific change improved your numbers. 3. CONSISTENT & REDUNDANT FOLLOW-UP Sure, ads will get you leads… But you and your funnel have to be ready to take it over from there. Remember to consistently nurture, follow-up with, and pay attention to all of the people who have already raised their hands and said “Hey, I’m interested in what you have 👋”. If you’re an online course creator looking to uplevel your marketing and scale your course sales using paid ads – a Strategy Party is for you 🎉 This is our 1:1 ads strategy session where you’ll get expert eyes on your course funnel and an in-depth, personalized ad campaign strategy designed to help you optimize your results and increase your monthly recurring revenue. (AND we don’t just give you the strategy and wish you the best, we’ll still be there after you launch your ads to ensure everything is set up effectively in order to scale ❤️) We only open up Strategy Party spots a few times a year – and they sell out fast! Sign up for the waitlist now using the link in our bio so you don’t miss it.
🔥🔥🔥Hot take: You might as well stop worry 🔥🔥🔥Hot take: You might as well stop worrying about generating leads altogether… If you’re going to keep neglecting the leads you’ve already generated. 🌶️👀👀 THIS is the most common mistake I see with online course creators running ads and not seeing the results they hoped for. Your course sales are not *only* up to the ads. It’s about how the ads get more eyes on your business, potential customers in your funnel, and warm leads on your email list – so that the people who need to find you & your product most, can. Don’t mistake a disjointed strategy for FB & IG ads that aren’t working – if you aren’t holding up your part of the deal, too. ❤️ PS. If you have a course that converts but you’re ready to kick things up a notch, our Strategy Parties were designed just for you. These are our signature 1:1 ads strategy sessions that only open up a few times a year… AND the waitlist is already filling up. Save your spot using the link in our bio for first-access inside 💸 --- #coursecreator #coursecreationtips #womenwithaplan #womenpower #womenwhowork #businesswoman #womanatwork #femaledriven #entrepreneurminds #smallbusinessadvice #femalehustlers #onlinecoursecreators #coursecreation #coursecreators #fbadmanager #leadgeneration #facebookadstraining #businesssuccesstips #socialmediamarketingservices #strategicmarketing #businessgrowthtips #growyourbrand #growyourbusinessonline #socialmediaads #socialmediaforbusiness #facebookadsexpert #facebookadsstrategist #metaads
Sadly, there’s no plug-and-play formula for cons Sadly, there’s no plug-and-play formula for consistent course sales… BUT ⤵️ After almost 10 years running ads for online course creators, it’s become clear that our most successful FB & IG ads clients all have 5 specific things dialed-in (and now you can, too): MARKETING ECOSYSTEM 📈 Your business is a living, breathing, ever-changing ecosystem and in order to consistently grow your audience and make sales, all pieces need to work together. STRATEGIC RISK 😬 Running ads can feel risky. But taking strategic risk can be a game-changer for your results as long as you’re being intentional, have a solid strategy in place, and the trusted support to back it up. LONG-TERM COMMITMENT ❤️ Sure, quick wins are great. But building a strong trust muscle in yourself and your business means staying committed to the long-game, regardless of the inevitable dips along the way. ORGANIC STRATEGY ⚙️ This is a *necessity* to take your new leads from cold, to warm, to actual customers. Your organic strategy is for building trust, connection, and credibility with your audience – which is required to generate sales. CEO MINDSET 🧠 Despite what you’ve heard, business success is dependent on more than strategy alone. A solid mindset is what will determine how long you stay in the game, and how far you go. And if you’re like: “OK I have all of this, now what?” Our Strategy Parties are coming back 🎉 This is our signature 1:1 ads strategy session where you’ll get personalized guidance on your funnel AND a custom ad campaign strategy created by us, just for you. It’s the most accessible way to get our eyes on your ads from A-Z (including budget, targeting options, ad copy hooks, and more), so that you can scale your course sales using ads and set yourself up for long-term, stable growth. The Strategy Party waitlist is now open! Limited spots available – save your spot using the link in our bio for first-access.

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