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Scale Your Online Course with Facebook Ads

Scale Your Online Course with Facebook Ads

by Elevate Her Marketing | Understanding Your Customer

Home » Elevate Her Marketing Blog Scale Your Online Course with Facebook Ads You’re using Facebook ads, but you want to know how to scale your online course, right? Here are some of the best strategies to do it: Create an upsell for your product You need to...
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Post 🦠 life is the BEST! Saw my study abroad Post 🦠 life is the BEST! Saw my study abroad & college besties for the first time in years and it was magical! We headed down to West Palm for a beautiful wedding at @thebreakers & has an amazing weekend in WPB. I’m so grateful I was able to take time off work thanks to my amazing team & the marketing ecosystem we’ve built! This wasn’t always my reality. For years I would take my laptop with me on “vacation” or didn’t even take time off because I knew my biz couldn’t run without me (or so I thought.) It took time & resources to create this but no matter where you are in your online biz journey, trust me it’s possible ❤️ If you want to learn how to build a marketing ecosystem so you can finally take time off without stressing or losing $$… The link is in my bio for a NEW ebook I created teaching you how, it’s free👏🏼 #marketingdigital #onlinebusinesses #femaleentreprenuer
“Hindsight is 20/20” they say…⁠ ⁠ If we “Hindsight is 20/20” they say…⁠ ⁠ If we knew in the beginning of something what we know further along in the process, we’d handle it differently (right!? 🤪 )⁠ ⁠ Maybe we wouldn’t make so many mistakes (“that’s it, I’m quitting my business” 😫)⁠ ⁠ Or we’d achieve our goals sooner. ⁠ ⁠ Most of the time we can’t know what we know, until we know it. SO annoying 🙄 ⁠ ⁠ But what if someone who’s been on the other side, could fill you in on the things you wanted to know…⁠ ⁠ Maybe someone who’s worked with online course creators that have the systems to sell their course consistently, so consistently that they’ve made millions of dollars.⁠ ⁠ Is that info you’d want to know?!⁠ ⁠ It might allow you to skip a lot of those “omg I totally went down the wrong path & wasted so much time & money doing THAT” moments. ⁠ ⁠ Hey, have we met? I’m Frannie and I’d love to teach you how to avoid most of the terrible moments and so you can sell your online course on the reg'.⁠ ⁠ I’ve worked with some of the best online course creators in the business (yes, I ran ads for “her”) and I’ve seen the marketing systems that separate the thousands-of-students-served&scaling-faster-than-you-can-drink-16oz-of-water from the had-some-course-sucess-but-burnt-out-fast&hard.⁠ ⁠ Look, there’s nothing wrong with selling a course using one marketing strategy or making a decent amount of money from your online business, but if you’re someone that wants to elevate your business & life to levels you’ve only seen on your vision board, then I’ve got the thing for you.⁠ ⁠ It’s a free ebook where I share all about the marketing ecosystem these multi-7-figure course creators have in place that allows them to take lush vacations, have their team manage a lot of the day-to-day work for them and build their savings accounts bigger than a snow pile at the end of a New England winter. ⁠ ⁠ It’s also got a video that’ll walk you through an assessment you can do of your marketing system and shares the one system you can work on that’ll help you make sales right away!⁠ ⁠ Click the link in my bio to download it now!
Thinking of new ads can be HARD 😫⁠ ⁠ Soooo. Thinking of new ads can be HARD 😫⁠ ⁠ Soooo..stop. 🤷‍♀️⁠ ⁠ Rather than coming up with concepts from scratch, use ideas that are *already* working by capitalizing on trends. ⁠ ⁠ Because you’re utilizing something that is already popular, viewers are primed and ready to consume your content. They’re much more likely to stop the scroll because they’re familiar with your ad’s format and willing to watch your take — but move quickly — trends in the age of TikTok change with the wind! ⁠ ⁠ By acting fast and integrating this trending audio, this ad of the month generated almost 2,000 leads and over $35k in revenue. 🤯⁠ ⁠ Just remember to keep the content valuable and relevant to your biz. A funny dancing video could go viral, but always ask yourself, "Will this bring in quality leads?"⁠ ⁠ Want more hot tips like this? 🔥 Join our mailing list for weekly tidbits!⁠ ⁠ Link is in the bio.⁠ ⁠ #onlinecoursecreators #digitalcourse #onlinecourse⁠ #womeninbusiness #creativepreneur #workandtravel #businesspassion #remotework #girlbosslife #herestothecreatives #creativechics #buildingbossladies #entrepreneurlifestyle #onlinebusiness #entrepreneurlife #digitalmarketing #digitalnomad #creativelife #marketingtips #socialmediatips #solopreneur #businessbabes #shemeansbusiness #bossbabetribe #createcultivate #pursuewhatislovely #womenceos #girlbossinspiration #creativemarketing
Online business owners should never put all their Online business owners should never put all their marketing eggs in one basket — not even with FB Ads. (coming from a FB advertiser 🤪) Let’s go back to October 2020 so I can explain why … Ads were getting rejected on the daily & ad accounts were getting banned left & right. At the time, one of my clients was making over $100k a month in profit from her FB ads. Her course was selling like wildfire because of the pandemic, she was teaching moms how to work online — it couldn’t have been a better time for her type of business. Except one day, Facebook shut her account down and that was it. We spent MONTHS doing everything we could possibly think of trying to get it back. Sad thing is that her ads were working so effortlessly, there wasn’t really a need to put time and effort into other strategies. Until there was a MASSIVE need for other marketing channels. This client had upgraded her lifestyle because this wasn’t just a one month thing — profit had been booming for the entire year. When the FB account got banned, that $100k profit she was used to? Suddenly came to a big screeching HALT. Luckily she did have other marketing channels, they were just far, far outweighed by FB. It took some time but she managed to scale those up and ultimately we got the ad account back. But this was a huge wake-up call for her & us, you can never rely on just one marketing channel to carry your business. You need to build a marketing ecosystem. A strategy that includes more than one way to get new eyes on your business and convert leads into buyers. It might seem like a lot because everyone else is telling you to focus on JUST one thing at a time, but ultimately knowing how to build a marketing ecosystem one step at a time will help you create a sustainable business and sell your course consistently. You’ll never be truly secure because that’s life but growing your business this way is vital. All of my most million-dollar course creators have well-executed marketing ecosystems. Want to learn more so you can get started building one too? Click the link in my bio & download my free eBook where I’ll walk you through building one for yourself.
I started my advertising career writing ad copy fo I started my advertising career writing ad copy for Amy Porterfield.⁠ ⁠ Before EHM, I worked for another FB & IG ads agency. I learned every piece of running ads from some of the smartest in the direct sales advertising game...from analyzing data, editing videos, testing bidding strategies, and built million-dollar campaigns. Yup, you read that right!⁠ ⁠ Eventually I became the Creative Director for the agency, managing the creative team and specifically writing most of the copy.⁠ ⁠ Having Amy as a client allowed me to learn a lot about the online course world💻⁠ ⁠ I’ll never forget the day when she had one of her biggest course launches ever. The ads team at the agency put together a case study, noting that the ad copy as the number 1 thing that positively impacted results of the campaign.⁠ ⁠ I was trying to be all low key about it but behind the scenes I was freaking out that something I had worked so hard to learn was making such a big impact. '"Omg, maybe I do know what I'm doing! 🤯⁠ ⁠ It was wild to think that my ad copy had spread the word around the world about Amy's amazing course and that it helped her audience commit to going after their dreams.⁠ ⁠ This was what gave me the confidence to go all in on building my own business...⁠ ⁠ I started EHM a few years ago and built the business by focusing on copy & visuals that convert.⁠ ⁠ When you truly know the audience and speak to them in a way that causes them to take action...when you take your time building killer hooks...when you focus each line of copy driving the reader to the next line ...when you stop the scroll with visuals that WOW...you create life-changing campaigns.⁠ ⁠ You make a MASSIVE impact on the world🌏⁠ ⁠ But BEFORE you can grow into million-dollar launches with epic ad copy and visuals, you're gonna need some killer marketing framework.⁠ ⁠ Download my new eBook - The Marketing Ecoystem to learn all about the exact steps to have your marketing in place. ⁠ ⁠ Tap the link in my bio to grab it!

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