Growth & Funnel Strategy Case Studies

Webinar Funnel Fix

Course Creator, Online Education

More traffic would have just meant more no-shows. The real leak was between the opt-in and the live training.

I rebuilt that path: clearer webinar positioning, a stronger reminder sequence, and ads, landing page, and promise that all said the same thing.

Christina Galbato

CEO, Educator, & Coach

Christina was ready to scale aggressively and was willing to increase ad spend significantly, but only if the strategy could support fast growth without eroding profitability.

The focus was building a paid acquisition system capable of handling higher budgets while maintaining strong returns.

Front-End Funnel Fix

Digital Product Creator

Revenue from her low-ticket entry offer had stalled, and a new product felt like the only way forward. It wasn’t.

I rebuilt the path to purchase: a sales page before checkout, a price that matched the value, a mobile fix that was quietly costing sales, and sharper upsell messaging. Now the front end covers its own ad costs, so back-end sales drive the profit.

Sam Vander Wielen

Lawyer, CEO, & Online Educator

Sam already had a high-converting core offer, but growth was constrained by time and manual effort. She needed a scalable paid acquisition strategy that could drive consistent leads without increasing her day-to-day workload.

The focus was building evergreen funnels and a paid growth system that could support both ongoing revenue and strategic launches.