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No One Told You About This Digital Marketing Ecosystem for Course Creators

Top view of a laptop and the hands of a man and woman whiteboarding (on paper) a digital marketing ecosystem

Sell Your Course Online Consistently

Do you know why most course creators fail to sell as much as they probably could? It’s because their strategy is hyper-focused on one facet of marketing, while the rest of their marketing channels are ignored, neglected, or eliminated. In order to build a high-converting funnel, it’s important to continue adding the right pieces to your marketing. There are six main parts to a digital marketing ecosystem.

Many times, a course creator will see significant progress using one marketing channel, such as Facebook ads or Instagram Stories. However, a full strategy is more than using just one “in” with leads and potential customers. When you put all your effort, time, and money into one source, you’ll never reach your full profit potential. Actively use the six parts of the marketing ecosystem – which we will outline below – in order to broaden the reach you have in your niche.

That said, in order to master the full digital marketing ecosystem, first learn as much as you can about each of the six components, which are all in-depth systems in their own right. Perfection is not the goal at the start, but instead you want to create a foundation for each system before moving on to the next one. This way, all of the bases will be covered in time. Eventually, you will be able to improve the systems that you have in place until your multi-tiered strategy is selling your course efficiently and consistently.

For now, let’s take a quick look at each of the components that make up the ecosystem. These are listed in the order of recommended implementation, though you should never shut down a system in favor of another. Each marketing system should run concurrently with the others and each should complement the others. Read on for an overview of each, or download our free Digital Marketing Ecosystem ebook now for a more in-depth look.

1. The Traffic System

This is where it all starts. You will need traffic to your website so you can begin to create an audience of interested leads that will eventually purchase your online course. But, how do you gain traffic? Just like a brick & mortar business you’ve got to make people aware of your brand & how it can solve their problems. A traffic system uses online channels to attract new people to your business. Think of the ways you find new businesses like Google, Instagram, Pinterest, Facebook and more. You’ll want to start with a traffic channel you like and feel most comfortable with and as you get that working, you can add on other channels.

2. The Acquisition System

While you may have a large following on social media, and you may use these sites to drive traffic, did you ever consider what would happen if one day you lost access to a particular platform? Say for example your account got hacked or the platform itself deleted your account. You would also lose access to your followers and potential leads. The one audience you have control over in an online business is your email list, so it’s important as you grow your online presence that you also continuously grow your email list. How can you get your followers to join your email list? What you offer is up to you, but you have to grab a visitor’s attention with valuable content and strong messaging. The goal is to get people to voluntarily enter your marketing funnel when they land on your website. We typically find clients see the most success with a free resource, such as an eBook or recorded training in exchange for email addresses (which you can use for further direct marketing in the future).

3. The Engagement System

Now that you have new people finding your business and you are getting them to join your email list, you’ve got to build a relationship with them so they feel you’re the right person to buy from. This is called your engagement system. It’s made up of two parts – the content you share & and the interaction you have with your audience.

It’s important to share valuable content that shows your knowledge on your area of expertise. People want to feel confident they’re getting information & buying from a credible business! You also want to become with them. Ask them what they wish to see in a digital course and tailor your content and products to their needs. Build a solid relationship with them, and they will develop trust in your brand and in you. Download our marketing ecosystem ebook to see a few examples.

4. The Selling System

Now that you’re forming a relationship with your new audience, you’ve got to start selling your product(s)! Many online course creators feel shy about selling, they’re worried they’ll do it too much or it’ll feel spammy, but it’s totally possible to create a strategy that feels good to you and your audience.

It’s important to remind prospects that your course is worth the time and money that you are asking for it. Try to refrain from spammy sales tactics, but do remind folks why they followed you through your marketing funnel in the first place. The key to a successful sales strategy is finding the right balance in your approach. Just as with the engagement system, our ebook provides some examples of selling systems for you to review.

5. The Tracking System

In order to keep all other systems working as best as they can to sell your online course, you will need a proven tracking system in place.

This should include several different methods of tracking, typically metrics for every social media platform you use and Google Analytics for your website statistics. You can even monitor everything in one place and gain great insights by aggregating data from several sources into a Google Data Studio report. Knowing how the public is reacting to your marketing tactics is critical because you can change or discontinue what isn’t working and invest more time or budget into what is bringing results.

6. The Analyzing System

This marketing system works hand-in-hand with your data tracking. It’s not enough just to track your activity, you have to determine what it means & how you can take action to improve upon your results from the answers you find. This data gives you the opportunity to tweak your strategies so you can concentrate solely on the tactics that are providing you with the best return on investment while dropping or recalibrating ideas that are not producing the best results.

Conclusion – Digital Marketing Ecosystem

These six systems work in conjunction with one another to build a coordinated marketing ecosystem for course creators. You can learn about each of these systems by doing independent research, or downloading our free Digital Marketing Ecosystem e-book where you’ll find everything in one place.

We spend our days inside 7-figure digital marketing ecosystem for online courses, so as a course creator yourself there’s no better place for you to learn this strategy. Once you have built and connected the components within your funnel, tested, and optimized, your course will practically sell itself!

Need a helping hand with marketing strategy and optimization, starting with your Facebook and Instagram ads? We’ve got you covered.

All the Things – Facebook and Instagram Ads for Course Creators

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