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5 Expert Secrets for Better-Converting Facebook Ad Copy

5 Expert Secrets for Better-Converting Facebook Ad Copy

by Elevate Her Marketing | Copywriting

Home » Copywriting 5 Expert Secrets for Better-Converting Facebook Ad Copy Writing great Facebook ad copy is an art form. The best ads on Facebook stand out from the crowd. The more compelling your ad copy, the better it will perform. In this post, we’ll share...

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    Happy December 1st, everyone! ✨ It IS the time Happy December 1st, everyone! ✨ It IS the time of year when we’re all deep into holiday vibes but, as business owners, we’re also planning for what’s coming after the holidays. This year we want to help you get ready for the best & cheapest time of year to run Meta ads, with the 31 Days of ADvent so you can be 100% ready to get started come the New Year. ➡️ So what are the 31 Days of ADvent? ⬅️ During December, we’re going to share something every day on our IG stories that’s vital to have ironed out in order to see success from FB & IG ads. 💪

As someone that’s been working in this industry for over 10 years, I’ve seen so many people miss important steps in preparing to run ads. Then they launch the ads and run into problems that hold them back from seeing success & that’s no way to start things off in 2025! 😎 So stay tuned for our daily Advent stories. 👉 Aaaand for those ready to get a head start, we’ve got an early Christmas gift: the full Scale Your Ads in 2025 Checklist, available to download for free right now (link in bio)😉 #paidads #onlinecoursecreators #metaads
    Last month, our client ran a pre-Black Friday prom Last month, our client ran a pre-Black Friday promo, carefully timed to avoid the main Black Friday peak when the audience is already overwhelmed. The goal was to surpass the results from her last live launch in February (one of the best months for promotions, by the way 😉). How did we do it? We built our ads promo strategy based on insights from past launches and ongoing evergreen campaigns. We started with a two-week opt-in campaign for her live webinar, followed by a retargeting campaign aimed at reminding registrants and boosting show-up rates. Once the opt-in phase ended, we rolled out a one-week retargeting sales campaign to promote the offer. The result? 😏 ☑️ 6.7X ROAS ☑️ 💲166,061 in revenue ☑️ 💲141,275.14 in profit, beating the last launch by 💲24,815.88 (a 21.31% increase) And here’s the kicker: with the same budget as February’s live launch, we achieved: ☑️ 69.43% more leads ☑️ 41.15% lower CPL (💲7.82) ☑️ 21.31% higher profit This launch proves how optimizing, testing, and learning from every campaign gives us the opportunity to continuously push results higher. That’s why we love working with clients who are eager to build long-term partnerships. I’m curious, those who ran promotions this year, what were your key takeaways? 😊 Sharing is caring ⬇️
    Having your own business comes with its highs and Having your own business comes with its highs and lows, doesn’t it? But when I see our clients’ results, their wins, and the impact we bring to their day-to-day lives, it reminds me that all the hard work is worth it. Because helping online course creators generate new leads and sales is not just about the business side of things; it’s about giving them the freedom they dreamed of when starting their entrepreneurial journey. And it takes time to build that freedom. Clients who have been with us for years and have had six-figure launches all started with small steps in the beginning. And so can you. If you have a funnel that converts but can’t get enough people through it (so you keep spending all that time, energy, and money on tools that aren’t bringing you the results you want), it’s time for a change. The Email List Elevation Package is a great way to get thousands of new eyes on your business and consistently grow your email list every single day when you’re first starting out with ads. Heads up! If you’re considering working with us at the ELE level and want to apply for the FREE funnel audit, today was your last chance to book with me... BUT, since one client pushed back her onboarding date, we have one spot left. Soooo, I opened up a few spots in my calendar early next week. ☎️ Link to book a call is in the bio.
    In July 2024, Morgan started working with us on an In July 2024, Morgan started working with us on an Email List Elevation Package, where we run an opt-in ad campaign to generate new leads through her lead magnet. The first month we ran ads for her, we spent $2,092 & we didn’t see any sales (this is normal). It takes time to optimize campaigns & adjust funnels. Especially since we aren’t running any retargeting ads for her. BUT in month two, we spent $2,582 and those ads delivered her $8,000 in revenue! In total, that’s $3,324 in profit after just two months, without even focusing on sales. And 3,800 leads that she can convert over time (the leads cost just $1.27 each!)  In the next two months, as the results were solid, we tested more interest-based audiences and expanded creative angles. 7,869 new leads in 4 months is not a trick. It’s a result of strategic work.  The total ad spend in 4 months was $9,666.18, making it $1.23 per lead.  Now Morgan is planning her Black Friday campaign that we’ll be supporting with FB & IG ads as well. Just imagine: if those 7,869 leads convert at even 2%, that could mean around 160 sales—sales she wouldn’t have seen without building that solid lead base. 💪 The only thing standing between you and these kinds of results is saying “YES” to automating your lead generation with Facebook & IG ads. And trust me, waiting until 2025 will mean missing out on prime promo time when interest is high but the market isn’t saturated. 😎 So, if you’re ready to take the leap, I’ve got great news! We have 4 spots open for the same Email List Elevation Package that helped Morgan. Sign your ELE contract before the end of the day on November 1st, and you’ll get a FREE FUNNEL AUDIT (valued at $2k). Make sure to book your discovery call today! The link is in the bio. 😉
    Now’s the time to lean into your highest CEO-sel Now’s the time to lean into your highest CEO-self and decide if investing in more results & freedom in your business is right for you. And if you say yes before EOD on November 1st, we have a very sweet deal for you! 👇 When you sign your contract for our new Email List Elevation (ELE) package, we’re throwing in a FREE FUNNEL AUDIT (worth $2k). We’ll review everything ‘after the click’ in depth and offer up to 50 optimization suggestions so you can increase your overall conversion rate. This way, we’ll make sure your new leads will be converting (quickly!). ✅ Apply & book a call with me by using the link in my bio

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