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5 Expert Secrets for Better-Converting Facebook Ad Copy

5 Expert Secrets for Better-Converting Facebook Ad Copy

by Elevate Her Marketing | Copywriting

Home » Copywriting 5 Expert Secrets for Better-Converting Facebook Ad Copy Writing great Facebook ad copy is an art form. The best ads on Facebook stand out from the crowd. The more compelling your ad copy, the better it will perform. In this post, we’ll share...

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“Hindsight is 20/20” they say…⁠ ⁠ If we “Hindsight is 20/20” they say…⁠ ⁠ If we knew in the beginning of something what we know further along in the process, we’d handle it differently (right!? 🤪 )⁠ ⁠ Maybe we wouldn’t make so many mistakes...⁠ ⁠ Or we’d achieve our goals sooner.⁠ ⁠ Most of the time we can’t know what we know, until we know it. SO annoying 🙄⁠ ⁠ But what if someone who’s been on the other side, could fill you in on the things you wanted to know…⁠ ⁠ Maybe someone who’s worked with online course creators that have the systems to sell their course consistently, so consistently that they’ve made millions of dollars.⁠ ⁠ Is that info you’d want to know?!⁠ ⁠ It might allow you to skip a lot of those “omg I totally went down the wrong path & wasted so much time & money doing THAT” moments.⁠ ⁠ Hey, have we met? I’m Frannie and I’d love to teach you how to avoid most of the terrible moments and so you can sell your online course on the reg'.⁠ ⁠ I’ve worked with some of the best online course creators in the business (yes, I ran ads for “her”) and I’ve seen the marketing systems that separate the crazy successful and those who have the potential to get there.⁠ ⁠ Look, there’s nothing wrong with selling a course using one marketing strategy or making a decent amount of money from your online business, but if you’re someone that wants to elevate your business & life to levels you’ve only seen on your vision board, then I’ve got the thing for you.⁠ ⁠ It’s a free ebook where I share all about the marketing ecosystem these multi-7-figure course creators have in place that allows them to take lush vacations, have their team manage a lot of the day-to-day work for them and build their savings accounts bigger than a snow pile at the end of a New England winter.⁠ ⁠ It’s also got a video that’ll walk you through an assessment you can do of your marketing system and shares the one system you can work on that’ll help you make sales right away.⁠ ⁠ Click the link in my bio to download it now!
We see people all the time trying to take the easy We see people all the time trying to take the easy way out when it comes to their ad creative (aka. their ad images or videos, and ad copy). ⁠ ⁠ They take stock photos, use basic copy saying their product is the next best thing, and think that people will magically purchase what they’re offering. 🥱 ⁠ ⁠ But, news flash: that doesn’t work! ⁠ The only thing using basic, sales-y ad creative succeeds in is wasting your money.⁠ ⁠ We have never seen someone put their creative on the back burner and be successful at FB ads. So how can you show up differently?⁠ ⁠ You need to spend time really focusing on your creative and make that your main priority for your ad campaigns. ⁠ ⁠ Why? ⁠ ⁠ Because if you have great videos or if your copy really speaks to your potential customers desires or pain points, you will grab their attention and make them interested.⁠ ⁠ People want you to be real with them. They want to know that you really understand what they’re going through and for you to explain how your product or service can actually help them. Your creative is the best way to connect with them and show potential customers that you get it. 🙌⁠ ⁠ So, how are you going to boost your ad creative this week?⁠
How'd Suzie get 39% of her leads to click on this? How'd Suzie get 39% of her leads to click on this? She became best friends with whoever came across this ad. 🤯 She leaned over to you during that long line for boba tea and whispered… “Hey… I see you. I’ve DONE what you dream of doing, and started right where you are” The bonding on this ad was palpable. 🤝🏼 And… measurable; singularly generating 30% of Suzie’s leads over the last 30 days, 39% of her leads overall, and boasting a CTR of 1.16%. All of us here at EHM love when this happens. The vibe (and the truth) of this ad, is that Suzie is sharing a secret. What the born-into-properties, soul-lacking superhosts don’t want you to hear. So of course a huge number of readers clicked through. But before they did, “AND NO… I WASN’T BORN RICH” is displayed front and center. Busting their biggest objection before they could even click the play button. Talk about a hook. 🎣 And for our visual, Suzie's face-to-camera video angle boosted performance by mimicking Reels and TikTok videos, and used body language that let you know that she is about to drop some piping-hot tea. ☕ Okay, so great ad. But what if Suzie's the exception to all this Airbnb success? That’s where great copy inserts concrete proof that she’s not… ✒️ “[My students are] buying investment properties, traveling the world, buying whatever they like at Whole Foods ” Her copy reveals the choice and the freedom she and her students enjoy. It’s a crystal ball; revealing a proven template for achieving your personal dreams of scalable Airbnb success. (and one that meets her people where they are; acknowledging that version #1 of your dream life might be buying that $70 probiotic at Whole Foods). Any ad that gives you the feels of 'the coolest girl in school asking if you’d like to sit with her at lunch' = MAGIC! After all, you two have a LOT more in common than you think. 👯‍♀️ What's a myth you need to kick to the curb in your ads? Drop it in the comments! 👇🏼
Steps to know your customer avatar so well, they'l Steps to know your customer avatar so well, they'll start converting...⁠ ⁠ When you know your avatar, you can speak to them in a way that will make them quickly engage with your business and buy your products or services.⁠ ⁠ Can you answer the questions below for your audience:⁠ ⁠ What does their best day look like? 🌅⁠ ⁠ What feelings would they have if their problems were solved? 😍⁠ ⁠ What would make them feel proud of themselves or important? 💁‍♀️⁠ ⁠ How do they want to be perceived? 🤳⁠ ⁠ What does their worst day look like? ⛈⁠ ⁠ What lies would they tell themselves to feel better? 🤷‍♀️⁠ ⁠ What gives them anxiety? 🙇‍♀️⁠ ⁠ When they’re awake at night what do they think about? 💭⁠ ⁠ If you can't easily answer all of these, it might be time to reconnect with your audience and go deeper with them. Jump on a call or send out a survey so you can really get to know them. ⁠ ⁠ The more you're able to speak in a way that makes them feel deeply understood, the faster you'll be able to build that 'like, know, trust' factor which is what makes them convert!⁠ ⁠ I’m curious to see who your avatar is so please share some of your answers in the comments below.
Word of mouth marketing isn't dead! ⁠ ⁠ Our be Word of mouth marketing isn't dead! ⁠ ⁠ Our best clients have actually always come from community referrals.⁠ ⁠ BUT most people don't know that we offer a referral fee for introducing us to new clients 🥰⁠ ⁠ While we'd love to work with all business owners, we're looking for a certain type of client, someone who:⁠ ⭐️ Is female-identifying ⁠ ⭐️ Has a proven product or service & offer 💰⁠ ⭐️ Has a full marketing ecosystem (including email follow-ups, a strong organic strategy, etc.)⁠ ⭐️ Looks at their numbers 👀⁠ ⭐️ Generates enough income to be able to strategically run FB & IG ads⁠ ⭐️ Has the resources to partner with a six-figure agency⁠ ⁠ We help our clients:⁠ ✅Get hundreds of thousands of new eyes on their business 🤩⁠ ✅Grow their email list exponentially 📈⁠ ✅Generate thousands of qualified leads for their webinar 👩‍🔬🧑‍🎨👨‍🎤🕵️⁠ ✅Increase their sales & profits faster than they could on their own 🤑⁠ ⁠ If you know someone like I described above, looking for results like this ➡️ connect us! And if they sign on to work with us, you'll receive a referral bonus 💰 (and the good feelings of helping your biz friends succeed!) ⁠ ⁠ Can't wait to partner with your community. ❤️

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