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Client Case Study – Esther Inman

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7 items to have in order BEFORE investing in ads ⤵️⁠⁠
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Let's start from the top, shall we - ⁠⁠
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We know ads can totally transform your business. You see people talking online and hear that a friend of a friend is totally rocking their business 100% due to FB & IG ads. It’s exciting, I know! ⁠⁠
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BUT, it takes time to get successful running ads and it doesn’t happen overnight. ⁠⁠
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There is work that goes into getting your business prepped to invest in FB & IG. ⁠⁠
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With all the excitement, sometimes the truth gets lost about what it really takes to be successful and many dive in before they're ready.⁠⁠
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So, what you should ( & need!) to have BEFORE you start runnings ads:⁠⁠
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Landing pages ⁠⁠
Emails ⁠⁠
FB/IG⁠⁠
Images/video ⁠⁠
Copy⁠⁠
Budget ⁠⁠
Mindset ⁠⁠
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What's at stake if you decide to run full throttle + not be prepared?⁠⁠
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Wasted time, energy, and monayyyyy. 💸⁠⁠
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Avoid wasting a n y t h i n g by downloading our FREE 'Plan Before You Pay' checklist — a step-by-step guide to getting your 🦆🦆 in a row to ensure total ad success. ⁠⁠
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Link in bio⁠⁠
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#hergrowthgame #marketingpodcast #facebookadtips #coursecreator #contenttips #learnfromhome #buildalifeyoulove #findyourfearless #lifeonpurpose #smallbizsquad #hustlewithease #dreambigorgohome #9tothrive #sisterhoodovercompetition #findyourflock #fbads #marketingspecialist #instagramtipsforbusiness #marketingadvice #businessuccess #hersuccess #livewithpurpose #womeninbusiness #creativepreneur #workandtravel #businesspassion #remotework #girlbosslife #herestothecreatives #creativechics

We have a golden rule at EHM: if something's worki

We have a golden rule at EHM: if something's working, do NOT touch it!⁠
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(Seriously, put down the laptop. Go for a walk. Get a pastel de nata. Just me?)⁠
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That being said, you'll likely need to troubleshoot your ad campaigns at some point. In general, FB & IG ad metrics are all very aligned in what needs to be improved, so if you are struggling overall with these metrics, (CPM, CPC, CTR, Quality, etc.) here are the biggest things you want to focus on:⁠
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💯 Create good ads: It seems obvious, but you'd be surprised how often I see "problem" ads that don't have all of the pieces of a "good" ad in working order. Your messaging, your visuals, your copy, your targeting all matter. If any or all of these metrics aren’t hitting the mark, it's time to work on those. ⁠
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⏲️ Frequency: When your ad is shown to people too many times, they'll hit the 'hide this ad' button. This can impact your Facebook & Instagram ad metrics in a negative way. ⁠
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📢 Where the hey is your CTA?! People need to be directed to do exactly what you want them to do. No assuming they know what comes next – spell it out for them. ⁠
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💕 Follow policy: How well do YOU know Facebook's ad policy? Not all policy violations get flagged, which means you might not even have disapproved ads... but you will have negatively impacted things for your ads like reach, quality, ranking, etc.⁠
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🔥 Warm-up your ads! People are wired to do what others do. We trust things that others have backed (see: Amazon reviews). If your ads have no likes, shares or comments, your audiences will be wary. ⁠
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Getting people to engage with your ads doesn't just make you feel warm and fuzzy – it tells the algorithm that the ad is 'valued' and should be shown to more people. ⁠
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Which of these basics do you struggle with the most? Comment below to let me know!⁠
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#onlinecoursesacademy #earnmoneyathome #adladies #fbadsmarketing #startupwomen #iamtheeverygirl #sheconquers #onlinepresence #goaldiggersociety #createtocultivate #herbusiness #businessownership #socialmediatips #solopreneur #shemeansbusiness #bossbabetribe #createcultivate #pursuewhatislovely #womenceos #girlbossinspiration #creativemarketing #ladypreneur

I've got a quick message for EHM's community & tea

I've got a quick message for EHM's community & team...⁠
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Thank you for being here, for showing up for me and for yourself.⁠
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Thanks for supporting us & believing in us.⁠
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To our community...⁠
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We're not perfect, but we're continually improving and working to make this world a better place, in our own small way. ⁠
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Nothing makes us happier than to support you and your business success, to watch you hit your goals (and blow right past them), and to see first hand the impact your work makes on your clients & students. ⁠
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To our team...⁠
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Neve in a million years could I have imagined being able to find a group of such smart, supportive people who I genuinely love working with. You all have hearts of gold. Your work & friendship is so appreciated. ⁠
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I'm grateful for you all and can't wait to see what we achieve together in the future. ⁠
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#marketingtips #socialmediatips #solopreneur #businessbabes #shemeansbusiness #bossbabetribe #createcultivate #pursuewhatislovely #womenceos #girlbossinspiration #onlinecoursesacademy #earnmoneyathome #adladies #fbadsmarketing #startupwomen #iamtheeverygirl #sheconquers #onlinepresence #forbeswomen #boldbraveyou #womenwithaplan #empowerher

🚨 $500 Off FB & IG Ad Strategy Party Package 🚨

For one day only... we're offering you a $500 off coupon for our Strategy Party Package (valued at over $5k).

You can get ALL of the below for only $1500. 🤯 This is the LAST time we're offering this package at this price point, since we've already increased it to $2000.

If you are finally ready to generate consistent sales from your online course with way less work, then this is for you.

Here's what you'll get ⤵️

➡️ An actionable, strategic FB & IG ads plan (or audit) of your current plan built specifically for your business (valued at $5,000)

➡️ A 90-minute zoom call where we’ll share your customized plan or audit and answer any questions you have so you can start building your campaign ASAP (valued at $225)

➡️ A 30 minute follow up call after launching your ads to ensure campaign success! (valued at $75)

➡️ A TON of BONUSES, including:

- Thriving After the iOS Privacy Update: What you need to know so you can keep scaling your Facebook Ads (Value $97)
- Campaign Launch Checklist (Value $27)
- 25 ad copy & visual examples (Value $27)
- 5 Hooks for your ads (Value $97)
- 5 Ad visuals concepts specific to your campaign (Value $97)
- Video App Vault so you can create your own video ads based on your skills and resources ((Value $27)
- How to video for setting up your ads (Value $47)
- How to video for optimizing your ads (Value $47)

If you have a product or service you want to market with ads in 2022, NOW is the time to create that campaign so you’re ready to go (reminder: ads are cheapest all year right after the holidays and into Feb.)

We have ONE spot left in 2021 for a Strategy party and a few slots in early 2022!

Link in our bio to book, use the coupon 'LETSPARTY' to get $500 off.

➡️➡️ REMEMBER: This expires TODAY at Midnight!

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#onlinecoursesacademy #earnmoneyathome #adladies #fbadsmarketing #startupwomen #iamtheeverygirl #sheconquers #onlinepresence #forbeswomen #boldbraveyou #womenwithaplan #empowerher #hustleandheart #solopreneurlife #goaldiggersociety #createtocultivate #fbads #marketingspecialist #instagramtipsforbusiness #marketingadvice #businessuccess #hersuccess #livewithpurpose

It's a rare person who can just have ONE potato ch

It's a rare person who can just have ONE potato chip, or a single spoonful of ice cream – once we have a taste, we often want more.⁠
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That same principle is why November's Ad of the Month works so well. Instead of just telling the audience about what they'll experience in this course, the viewer actually gets a small taste of the full experience. ⁠
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To do so, we paired the actual product voiceover with calming music and imagery. This drops our viewer directly into the headspace of what they'd get by signing up. ⁠
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Our CTA doesn't just push them to sign up for the full experience, but also implies they're missing something - that is rightfully theirs - if they don't. ⁠
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Sure, it's just a small taste. But there's a lot there!⁠
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(Which is prob why this ad had a 1.47% CTR.)⁠
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Want to swipe this ad for inspiration? ⁠
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Start by considering how you can give your audience a mini-experience of the full product. It can be something as small as a 30 second video... but one that's still valuable to your audience!⁠
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Not to get too meta, but we just did the same thing in this post by giving you a small taste of what EHM does for ads!⁠
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Want more ad tips (especially in a post-iOS update world)? Sign up for our newsletter via the link in our bio!⁠
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#marketingtips #socialmediatips #solopreneur #businessbabes #shemeansbusiness #bossbabetribe #createcultivate #pursuewhatislovely #womenceos #girlbossinspiration #onlinecoursesacademy #earnmoneyathome #adladies #fbadsmarketing #startupwomen #iamtheeverygirl #sheconquers #onlinepresence #forbeswomen #boldbraveyou #womenwithaplan #empowerher

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