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The Digital Marketing Ecosystem for Course Creators

The Digital Marketing Ecosystem for Course Creators

by Elevate Her Marketing | Advertising Strategies

Home » Elevate Her Marketing Blog No One Told You About This Digital Marketing Ecosystem for Course Creators Sell Your Course Online Consistently Do you know why most course creators fail to sell as much as they probably could? It’s because their strategy is...
9 Facebook Advertising Mistakes Course Creators Should Avoid

9 Facebook Advertising Mistakes Course Creators Should Avoid

by Elevate Her Marketing | Advertising Strategies

Home » Elevate Her Marketing Blog 9 Facebook Advertising Mistakes Course Creators Should Avoid Facebook is a powerful marketing tool for all kinds of businesses, including course creators. This article will cover 9 common Facebook advertising mistakes course creators...
6 Unique Facebook Advertising Tactics for Course Creators

6 Unique Facebook Advertising Tactics for Course Creators

by Elevate Her Marketing | Advertising Strategies

Home » Elevate Her Marketing Blog 6 Unique Facebook Advertising Tactics for Course Creators Marketers have been using Facebook for years to promote their products and services. And while some marketers are still unsure of how Facebook ads work, it’s hard to deny...

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As online business owners, we’re taught from day As online business owners, we’re taught from day 1 that we need a sales funnel. But guess what… I hate the concept of a sales funnel. It was invented in 1898 & hasn’t changed much since. Plus, it’s not how it works in today’s online business world. Making a sale isn’t always linear. It’s a combination of different strategies that work together (just like an ecosystem!) to bring your potential customers from awareness to action. You can’t expect to use ONE strategy to reach your audience &/or warm them up. Think about the ways we communicate and digest information on any given day… 🔹Facetime your mom on your morning walk 🔹Listen to a podcast while you make a smoothie 🔹Watch a Youtube video while you get ready 🔹Whatsapp your friend abroad 🔹Email your team 🔹Scroll IG when you should be recording a video for your course ​​🔹Read a blog post someone shared on IG Stories 🔹And the list goes on… People are everywhere. And as a business you can’t be everywhere, but you also can’t be in just one place. (Yes, I’m talking to all those other businesses trying to sell you the “ONE” platform strategy that’ll get you exactly where you want to go…IG DMs, Youtube!, SEO, Emails. Yes they’re all good, but you need to know how to make them work together to really achieve consistent sales for your online course biz) I call it a marketing ecosystem. I’ll allow you to find your people & deliver them value where they’re at. With a strategy like this, when your audience is ready to invest you will be top of mind and they’ll be confident you’re the right business to invest in. While things might have been easier back in the day by using a simple funnel, they didn’t have anywhere near the potential profit we do! And as an online business owner that wants to scale, you have the ability to reach a massive amount of people with your products. To do that, your marketing should work more like the ecosystems you learned about in science class than the marketing funnel graphics you see all over the place. Grab a free copy of my new eBook that’ll teach you the systems you need and how each one contributes to a sustainable & scaleable business.
I remember back when I first started my corporate I remember back when I first started my corporate job, my best friend & I would talk about our goal of becoming CCO of a company. Chief Chill Officer. Aka our job would be to chill & make sure everyone at the company did the same. It was a joke back then. But now I actually feel like it’s becoming my job Lol, sounds crazy… Or is it just a new era where we realize we DESERVE to chill (while still doing amazing work & getting paid well.) Don’t get me wrong, there are some days when I am NOT chilling. But I spent the month of May at home with my family planning my wedding and I barely even worked. It’s happening for my team, too. The systems my team & I have spent years putting into place are working. They’re allowing me to live that freedom I’ve been craving for years, building a culture where the team can create the roles that make them the happiest — while at the same time serving our customers well! And it’s almost like, is this real? Part of me doesn’t want to share this because when I was in the thick of the early days of business, things felt so-not-chill. I thought it would NEVER happen for me. But it was only because I had no idea how they actually got to where they were. Everyone was teaching an “exact strategy”… It was annoying because maybe I don’t like the specifics of what they did…but you can only find out what it was after investing a couple thousand in their course. What I really needed was a bigger picture of the systems I had to put into place so that my business could run without me & my team feeling like we wanted to throw our laptops in the ocean and become surf instructors. And I needed the foundational concepts so I could figure out what would work for my personality, our culture & what we could toss because we totally didn’t want to do it the way ‘they’ did. No one taught me that unfortunately. But eventually I figured it out with the support of my team. I packaged it all up for you so you can be your own Chief Chill Officer. Head to the link in my bio & download my free Marketing Ecosystem ebook, so you can build the systems that will allow for an overload-of-chill to come your way.
Got some new pics. Felt cute. Def not deleting. Got some new pics. Felt cute. Def not deleting. Thank you @adelafoto for all your patience with me! Anyone in Porto looking for a photographer, this is your woman! ❤️ (Really wanted to try something other than smiling this time, that worked out well 😁) #porto #portophotographer #portugal🇵🇹 #remotebusiness #onlinebiz #femaleentrepreneurship
There's more to Facebook & Instagram ads than just There's more to Facebook & Instagram ads than just getting more email subscribers or sales...⁠ ⁠ Successful paid ads allow you to shift your life so you can focus on what matters to you.⁠ ⁠ There's less pressure to work on what 'has' to be done and more freedom to do what lights you up.⁠ ⁠ I'm curious...⁠ ⁠ When you have ads running in the background allowing new people to find your business every day and generating your sales...⁠ ⁠ What will you do with that extra time?⁠ ⁠ Will you sip margaritas on the beach for your first real vacation in 2.5 years? 🌴 ⁠ ⁠ Will you spend Mondays & Fridays working on that new product your audience has been begging you for? ✍️⁠ ⁠ Will you have the freedom to end your workdays at 4pm so you could spend the rest of the night with your family? 🍕📺⁠ ⁠ Will you upgrade your office with that expensive couch you've been eyeing for three months (no, it's still not on sale, but what if that didn't matter?) 🛋️⁠ ⁠ If you know you’re ready to amplify your business like never before, the first step (and I mean, before you even think about ads), is to have your marketing ecosystem in place.⁠ ⁠ Unsure what we mean by 'ecosystem'? (Yep, we're getting all science-y on you 😉)⁠ ⁠ Download my brand new ebook, The Marketing Ecosystem, You Need to Sell Your Online Course, Consistently.⁠ ⁠ Link is in the bio⁠ ⁠ #onlinecoursecreators #digitalcourse #onlinecourse⁠ #womeninbusiness #creativepreneur #workandtravel #businesspassion #remotework #girlbosslife #herestothecreatives #creativechics #buildingbossladies #entrepreneurlifestyle #onlinebusiness #entrepreneurlife #digitalmarketing #digitalnomad #creativelife #marketingtips #socialmediatips #solopreneur #businessbabes #shemeansbusiness #bossbabetribe #createcultivate #pursuewhatislovely #womenceos #girlbossinspiration #creativemarketing
This ad^ received 416 likes, 16 comments, and *61* This ad^ received 416 likes, 16 comments, and *61* shares. In fact, the engagement rate was so high that the Facebook algorithm actually pushed it out even more! This boost helped the ad alone bring in 622 leads. ⁠ ⁠ Woah. Crazy, right? The cool thing is that there’s a very clear reason for this huge response: this ad is all about connection. ⁠ ⁠ There was no guesswork with this ad. ⁠ ⁠ Connecting with your audience is the one and only way to make a successful ad. ⁠ ⁠ This ad was pulled from a high-performing organic post, so we already knew that the content resonated with her audience. ⁠ ⁠ The video itself is *super* value-packed. It leads with all the benefits of the product AND educates the audience at the same time. ⁠ ⁠ So, if you’re looking to get engagement rates so crazy high that the Facebook algorithm actually boosts your ads, start with the basics. ⁠ ⁠ Start with connection. ⁠ ⁠ I'd love to know, what type of ad have you found works best for YOUR audience? Let me know in the comments!⁠ ⁠ #onlinecoursesacademy #earnmoneyathome #adladies #fbadsmarketing #startupwomen #iamtheeverygirl #sheconquers #onlinepresence #forbeswomen #boldbraveyou #womenwithaplan #empowerher #hustleandheart #solopreneurlife #goaldiggersociety #createtocultivate #fbads #marketingspecialist #instagramtipsforbusiness #marketingadvice #businessuccess #hersuccess #livewithpurpose #womeninbusiness #creativepreneur #workandtravel #businesspassion #remotework

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